Owner Benefits

Owner Member DAA value proposition

1. JOINING the DAA provides an immediate return on your membership investment. Your membership will help you improve your company’s bottom line (NOI) by focusing your organization’s best practices to increase income and decrease expenses, while also protecting your organization from costly liabilities.
   
   
   • Increase Income: as an owner member, you are able to list your apartment community(s) on the Renter Resource Center (RRC) of the DAA web site. The RRC has over 5,000 renter hits every month. Renters will be able to click your apartment community and be connected directly to your company’s web site. DAA members routinely rent apartments via leads from the RRC. In addition, industry experts share insights regarding the best industry practices that will help you reduce vacancy, reduce bad debt, improve resident retention and improve resident referrals. You will be able to communicate with other industry professionals and learn, in real time, what programs are working to meaningfully increase collected income.
   • Decrease Expenses: as an owner member, you will receive exclusive member discounts from some of the most respected vendors in the multi-family industry. You will be able to leverage your membership in the DAA to obtain better pricing from vendors on goods and services. You will have the most current information on programs and practices that will help your organization to operate more efficiently and reduce your expenses.
   • Protect Your Company from Liability: as an owner member, you are supported by the DAA general counsel and the DAA political lobbyist. You will be aware of the variety of legal and legislative landmines that continually confront the multi-family industry. You will be supported by the DAA if your company encounters legal or legislative difficulty. You will be armed with the knowledge, programs, and documentation that your company will require to remain in compliance with all laws and codes and will avoid the devastating liability of non-compliance.


2. DAA Owner Member Mentor Program will help make you immediately comfortable. As a new member, you will be assigned an Owner Member Mentor. An owner member that is already a DAA member will acclimate you to the association, introduce you to various members of the association, and assist you with valuable tips on how take advantage of the wonderful services and resources that your membership provides.


3. Network with other multi-family owners/professionals. Provide your company with the exposure within the multi-family industry that is paramount to attract and retain the most talented employees. Your company will also have routine contact with industry experts that will provide valuable insights on how to improve your company’s performance.


4. Education for you and your staff. The DAA provides timely and valuable educational offerings for all levels of your organization, from facilities to executive. Your staff will be supported with the training and education required for companies to stay competitive in today’s multi-family marketplace. Many of these educational offerings are FREE for DAA members.


5. DAA social events and holiday celebrations can augment or replace your company events. Strengthening your company’s organizational bonds is critical to business success, but can be very costly. The DAA provides a variety of events where you can bring your company together in an extremely cost effective way and bolster your organization’s spirit.


6. DAA’s name recognition and tenant resource services will provide your company with a competitive advantage. The DAA has ads in all apartment listing guide books. Over 5,000 renters in DE visit the DAA web site every month. Renters look for the DAA logo as a “seal of approval” and will often rent ONLY from a DAA property. By becoming a DAA member, you are entitled to use the DAA logo in your marketing and advertising. You will be able to participate in programs such as “The BEST OF DELAWARE” and renter relocation tours to further strengthen your marketing efforts. You will be able to support and retain your residents through DAA services and programs such as the Renter Resource Center and Apartment Angels.


7. By becoming a DAA member, you receive free membership into the National Apartment Association (NAA). Your free membership into the NAA will provide you with a wealth of opportunities, programs, resources, and support. As the leading trade association in the country for the multi-family industry, the NAA is a world class association that works tirelessly to support your business interests and success.

Vendor Benefits

Vendor / Associate Member DAA value proposition:

1. JOINING the DAA provides an immediate return on your membership investment. Your membership will help you improve your sales and improve your company’s bottom line by providing you with efficient and direct access to the decision makers and purchasers in the multi-family industry.
   
   
   • Directory of Owner/Management Company Members: the DAA has close to 30,000 apartment units in the association. As a vendor member, you will be supplied with a directory of all apartment communities, all Management Companies, and direct contact information for the decision makers and purchasers.
   • Participation in DAA Events: as a vendor member of the DAA you will receive a full calendar of DAA events. These events range from committee meetings, to general meetings, to special events. Your company will have the opportunity to attend as many of these events as you desire. You will be in direct contact with industry decision makers and purchasers. You will be able to build relationships and trust that will give your company a significant competitive advantage when selling in the multi-family industry.
   • Owner Members buy from Vendor Members: owner members and purchasers form relationships and a comfort level with vendor members as a result of frequent interactions. Further, owner members have an interest in supporting the vendor members. Owner members consistently give vendor members the opportunity to win their business.


2. DAA Vendor Member Mentor Program will help make you immediately comfortable. As a new member, you will be assigned a Vendor Mentor. A vendor that is already a DAA member (in a different business segment than you) will acclimate you to the association, introduce you to various members of the association, and assist you with valuable tips on how to sell in the multi-family industry.


3. Vendor Members have unique marketing and advertising opportunities. Throughout the year, vendors have the opportunity to sponsor events through cash donations or through the donations of their time and service. Vendor members are highlighted at these events and brought to the focused attention of the owner members. In addition, there are unique advertising opportunities, such as newsletters, the DAA web site, and email blasts to members.


4. Vendor Members are aware of all legal and legislative issues facing the industry. Knowledge of the “issues” facing the owner members will place you in a position to modify your sales approach. You will have access to the DAA general counsel, DAA political lobbyist and industry experts that provide our vendor members with the information they need to effectively sell in the multi-family industry.


5. Vendor Members take advantage of DAA programs designed specifically for them. The DAA places the highest levels of respect and value on your membership and works to create programs that are designed specifically to support your membership and increase your sales to owner members. Such programs include the DAA trade show and owner auctions (to provide you with exclusive one-on-one time with the industry decision makers).


6. Vendor members are solicited by the DAA to provide expert industry insights to the owner members. These events will give you a chance to highlight your company’s services, establish you as an industry expert, and provide you with the opportunity to educate you customers.


7. DAA social events and holiday celebrations can augment or replace your company events. Strengthening your company’s organizational bonds is critical to business success, but can be very costly. The DAA provides a variety of events where you can bring your company together in an extremely cost effective way and bolster your organization’s spirit.
8. You will have the opportunity to network with other industry vendors. You will learn best practices for selling to the multi-family industry. You will be able to build relationships with vendors in different segments and refer business to one another.


9. DAA’s name recognition will provide your company with a competitive advantage when selling to the multi-family industry. For owner members, the DAA logo is “seal of approval”. Being a member of the DAA will provide you with instant credibility. By becoming a DAA member, you are entitled to use the DAA logo in your marketing and advertising.


10. By becoming a DAA member, you receive free membership into the National Apartment Association (NAA). Your free membership into the NAA will provide you with a wealth of opportunities, programs, resources, and support. As the leading trade association in the country for the multi-family industry, the NAA is a world class association that works tirelessly to support its members.